United Way Raises Bar
Friday, September 9, 2016
Reprinted with permission courtesy of our Platinum Media Sponsors Republican-American
United Way Raises Bar
MacDermid execs aim to hit $4 million goal in 75 days
September 8, 2016
WATERBURY - A few months ago, in their signature tartan blazers and typical affable demeanor, Frank Monteiro and Mike Goralski announced a $75,000 matching grant to the United Way of Greater Waterbury they hoped would be successful by the time the organization hosted its Community Leaders Breakfast.
And at that breakfast event Thursday, the two executives from MacDermid, who are UWGW's campaign chairs, held up one of those big photo-prop checks and smiled widely for the cameras. The UWGW had raised $75,075.75, in recognition of its 75th anniversary, and MacDermid matched it.
But their next goal is decidedly more challenging - to raise the entire campaign's $4 million goal in 75 days.
"It comes down the success and sustainability," Monteiro, chief operating officer of MacDermid Performance Solutions, said. "Our goal is to reach as many people as we can and to bring in as many new dollars as we can, and to create a flywheel that from this point forward self-generates to serve the partner agencies of the United Way."
At the breakfast, UWGW President and CPO Kristen Jacoby told the audience of civic and business leaders the fundraising campaign allows the agency to address both the immediate needs of the people it serves, as well as help prevent those needs from occurring in the future.
"The energy, focus and commitment we all will invest in the campaign over the coming weeks will pay major dividends in the lives we will change in the months and years to come," she said.
The $4 million goal is the highest ever in the UWGW's 75-year history. But the two campaign chairs said their early start and focus on new sources of donations, especially from young professionals, should help them reach it.
"In today's world, it's easier to get a hold of people than it ever has in the past. One click of the mouse and you can send a note to everyone you know," Goralski, vice president and general manager of MacDermid Industrial Solutions Americas, said. "So, I think what Frank and I are trying to do is just bring some excitement, make people aware and get people talking about it, because word of mouth is the best way to get the message out."
The goal is 11 percent higher than last year's $3.9 million goal. That campaign brought in just over $3.6 million.
"The challenge grant, obviously, is a great way to spark [interest], but it's only the beginning," Jacoby said. "To hit $4 million, we have a long way to go. But I believe with their energy and our leadership, it can happen."
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